When was the last time your little one reached for your lipstick or dabbed on some blush with playful curiosity? At UrbanShade, we saw that twinkle in their eyes—and knew it was time for something new. Presenting UrbanShade’s first-ever makeup line made just for kids: gentle, safe, and full of fun.
UrbanShade is proud to be at the forefront of a beauty shift—one where safe makeup for kids is not a luxury but a joyful, skin-loving reality. Created with dermatologists and moms in mind, our kid-friendly tints and balms are more than just cute packaging—they’re peace of mind in every swipe. With the growing demand for clean, safe beauty products for all ages, UrbanShade takes the lead in offering young hearts a makeup range that’s as pure as their creativity.
Why Makeup for Kids?
Let’s face it—kids have always loved makeup. Whether they’re dressing up for a play, mimicking their moms, or just having fun with colors, makeup can be a creative and confidence-building tool. UrbanShade embraces this sense of wonder without the harsh ingredients found in adult cosmetics.
For kids, makeup is all about play. It’s a way for them to express their imagination, try new looks, and experiment with different colors—without any of the complicated and often harmful chemicals that come with adult beauty products. UrbanShade’s kids’ line is designed to be a safe, fun, and vibrant introduction to the world of beauty, without the worries. From our gentle lip tints to sheer cheek balms, every product in our kids’ range is:
- Dermatologist-tested
- Toxin-free and paraben-free
- Easily washable with water
- Made with natural oils and fruit pigments
It’s beauty without compromise—for the purest skin of all.
Made for Play, Approved by Parents
We understand that nothing matters more than your child’s safety. As parents, we know how cautious you are when it comes to your child’s well-being. That’s why UrbanShade has gone the extra mile to make our collection the benchmark for safe makeup for kids in India. No fake promises, no hidden chemicals—just clean formulations that are fun, subtle, and skin-safe.
Our products are designed with the utmost care, keeping your little one’s delicate skin in mind. Whether it’s a special occasion or an everyday moment of self-expression, UrbanShade’s makeup lets them shine—without compromising their health.
What makes us different?
- No synthetic dyes
- No artificial fragrances
- No microplastics or shimmer flakes
- Cruelty-free and vegan
Each product in our kids makeup collection is designed with love, ensuring that it’s perfect for all skin types, especially sensitive skin. Whether it’s a family wedding, a school play, or just a pretend tea party, your child deserves makeup that’s designed especially for them. UrbanShade lets them feel beautiful and creative, all while ensuring their skin remains safe, soft, and nourished.
Encouraging Self-Expression from a Young Age
At UrbanShade, we believe beauty should never be about pressure—it should be about play, personality, and self-expression. Kids should feel free to experiment with colors, try new looks, and express themselves however they like, without worrying about harsh ingredients or adult beauty standards. That’s why we created a range that allows children to explore makeup as a form of self-expression.
Our lightweight, sheer tints are buildable, so your child can go from “barely there” to “bright and bold” based on how they want to shine. The best part? These products are designed to be playful, not permanent. They’re easy to remove, so your child can enjoy the fun of makeup without any long-lasting effects on their skin.
Makeup is about lighting up the room, not covering up who you are. With UrbanShade, kids can shine as bright as they want, without any pressure or expectations.
India’s First Safe Makeup for Kids by UrbanShade
UrbanShade is rewriting the rules with one goal in mind: to make safe makeup for kids the new standard. We’re proud to be one of India’s first beauty brands to create a dedicated, clean line for younger skin—formulated with care, backed by research, and trusted by moms. We believe that kids deserve to have access to beauty products that reflect their innocence and creativity, while also being safe and gentle.
Our first-ever kids’ collection is carefully crafted to be fun, safe, and easy to use. Every product is designed to meet the highest safety standards so parents can relax and let their children explore beauty in a healthy, safe way.
So next time your little one asks, “Can I try your lip tint?”, say yes—with UrbanShade in hand. Because their first makeup memory should be safe, soft, and just as magical as they are.
