Why Choose Us

At Urbanshade, we craft safe, non-toxic, and cruelty-free makeup for preteens and teens, designed for fun and gentle care. Our Water-Rinsable TINT & EYELINER ensures easy application and removal.

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500 +

TRUSTED BY 5000+ PARENTS

We pride ourselves on creating great products and experiences with our valued customers.

Testimonials

My daughter loves Urbanshade! It’s wonderful to see her enjoy safe, age-appropriate products that boost her confidence !

Testimonial
Vaibhavi Shah
Mumbai, Maharashtra


“Finally a kids makeup product that feels safe and gentle. The colors are super pretty and not harsh on the skin.”

Testimonial
Sneha Patel
Ahmedabad, Gujarat


“The holographic shine is AMAZING! My niece keeps asking to wear the purple shade every weekend.”

Testimonial
Ananya Reddy
Hyderabad, Telangana


“Very cute packaging and the quality surprised me. Lightweight, smooth application and easy to clean.”

Testimonial
Priyanka Mehta
Published on 26/6/2024 Jaipur, Rajasthan


“Bought this for my daughter’s dance performance and it looked beautiful under lights. Totally worth it!”

Testimonial
Kavya Nair
Kochi, Kerala


“Love how kid-friendly this product feels. No irritation, no mess, and the sparkle effect is stunning.”

Testimonial
Neha Verma
Lucknow, Uttar Pradesh

FAQ

Is Urbanshade Glimmer Pop safe for kids?

Is the eyeliner easy to remove?

Does the eyeliner contain glitter?

Is the product dermatologically tested?

Will the eyeliner feel heavy or sticky on the skin?