About Us

Who We Are

Founded in 2024 by a dedicated mom of two, UrbanShade is a revolutionary brand in the world of preteen beauty. We specialize in offering organic, safe, and age-appropriate makeup designed specifically for preteens. Understanding the unique needs of young, sensitive skin, UrbanShade’s mission is to provide fun, gentle, and eco-friendly beauty products that inspire creativity and self-expression.

Our products are crafted using natural ingredients, free from harmful chemicals, ensuring that your child’s skin is nurtured while allowing them to explore the world of beauty in a safe and mindful way. At UrbanShade, we believe in empowering preteens with confidence and self-esteem while promoting a healthy and sustainable approach to beauty.

Discover UrbanShade, where fun meets safe, organic beauty!

Safe for Preteens and Teens

Formulated for young, sensitive skin.

Non-Toxic

Free from harmful chemicals.

Water-Rinsable Tint

Easy to apply, gentle to remove.

Cruelty-Free

No animal testing, ever.

OUR VISION

Empowering Preteens with Confidence Through Sustainable Beauty.

Our vision is to become the leading brand that empowers preteens to explore beauty in a safe, sustainable, and mindful way, fostering confidence and self-esteem while promoting a world where beauty and environmental responsibility go hand in hand.

OUR MISSION

Fun, Safe, and Eco-friendly Beauty for Preteens.

UrbanShade’s mission is to provide preteens with fun, gentle, and eco-friendly beauty products that inspire creativity and self-expression. We are committed to crafting safe, organic makeup using natural ingredients, ensuring that young, sensitive skin is nurtured while promoting confidence and a healthy approach to beauty.